Our Team


Jen Singleton / Partner

Jen has been connecting businesses with local and national media and strengthening the story of brands for over two decades. Kicking off her career in corporate marketing, Jen has an extensive background elevating both boutique brands and nationally recognized organizations. Collaborating with creatives across industries, she’s passionate about people and sharing strategies to help make their dreams a reality. Jen holds a B.A. in Communications from Webster University.


Alicia Underwood / Partner

Striking branding, compelling messaging, and strategic campaigns are just part of Alicia’s wheelhouse when servicing clients. Alicia has helped a multitude of local and national brands stand out in the crowded digital landscape for a decade. From influencer marketing to social media strategy, Alicia continually delivers measurable results for clients. Alicia holds a B.J. in Strategic Communication from Missouri School of Journalism and two minors - Business and Psychology.


Becky Lairson / Communications Manager

Managing the messaging of clients, organizing campaigns, and developing seamless digital strategies are just a few of Becky’s favorite things. Digital marketing has provided her a creative avenue that’s both inspiring and challenging. Becky graduated magna cum laude with a B.S. in Mass Communication from SIUE.


DeAnn Bingaman / Account Specialist

DeAnn loves the challenge of keeping up with the ever-changing landscape of marketing and learning how we can harness its power to elevate brands and grow businesses. Her personal, first-hand experience with brand development, website development, eCommerce, SEO, marketing and social media provides her with unique insight to draw on when working with clients. DeAnn received her BA from the University of Kansas and persists in expanding her knowledge through continuing education and specialist certifications.


Genevieve Barlow / Community Manager

Genevieve has helped a diverse and growing clientele up their social engagement. With a passion for creating curated content and brand strategy, she is a natural at finding what makes a brand tick and helping authentically engage its audience socially. She’s been an editor, a makeup artist, and most recently raising two kids, which has allowed her to deconstruct how great brands reach the most important audience in the world - Moms.


Julie Lally / Public Relations ManageR

Broadcast media specialist Julie Lally is a skilled publicist who has developed a deep and positive rapport with St. Louis area media for more than 20 years. Lally has coordinated publicity for many grand opening events, music festivals, national touring shows, restaurants/chefs, and several non-profit organizations. She served as public relations coordinator at the Fox Theatre in St. Louis for 10 years prior to becoming an independent public relations practitioner, and has worked with Socially Jen & Co. on major projects since the company’s inception. Julie received her BA in TV/Radio Communications at University of Missouri-Columbia.

Want to join our team? We’d love to hear from you!